{"id":30619,"date":"2025-07-22T13:47:43","date_gmt":"2025-07-22T17:47:43","guid":{"rendered":"https:\/\/trustedchoice.independentagent.com\/?page_id=30619"},"modified":"2025-07-22T13:47:43","modified_gmt":"2025-07-22T17:47:43","slug":"advertising-guide","status":"publish","type":"page","link":"https:\/\/www.independentagent.com\/trustedchoice\/social\/advertising-guide\/","title":{"rendered":"Agency Guide to Social Media Advertising"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-full p-0\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/Advertising-guide-webpage-banner_edfeab.webp\" alt=\"\" class=\"wp-image-36519\"><\/figure><p class=\"alignwide wp-block-paragraph\"><a href=\"\/\">Home<\/a>&nbsp;\/&nbsp;<a href=\"\/content-to-share\/\" type=\"link\" id=\"https:\/\/test.independentagent.com\/content-to-share\/\">Content To Share<\/a>\/<\/p><h1 class=\"wp-block-heading alignwide\" id=\"h-agency-guide-to-social-media-advertising\">Agency Guide to Social Media Advertising<\/h1><div class=\"wp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/resources\/agency-guide-to-social-media-advertising\/\"><span>Agency Guide to Social Media Advertising<\/span><\/a><\/div>\n<\/div><p class=\"alignwide wp-block-paragraph\">Learn tips and tactics for the best ways independent agents can leverage social advertisements as part of their marketing strategy.<\/p><div class=\"wp-block-media-text alignwide is-stacked-on-mobile alignfull split-showcase has-primary-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/Advertising-guide-fan_bae675.webp\" alt=\"\" class=\"wp-image-36523 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-elevate-your-social-ads\" class=\"wp-block-heading\">Elevate Your Social Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Designed for agencies that want to fully embrace social media advertisements and be competitive online. This guide demystifies paid social advertisements to help you achieve your goals whether you&rsquo;re a beginner or a seasoned social advertisement user.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Download the guide now to learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information and tips on how to best leverage social ads for your agency<\/li>\n\n\n\n<li>How to create boosted posts and ads on Facebook<\/li>\n\n\n\n<li>How to use your social strategy when creating social ads<\/li>\n\n\n\n<li>All of the benefits to using social media ads<\/li>\n\n\n\n<li>All about how to measure your ads success<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/resources\/agency-guide-to-social-media-advertising\/\"><span>DOWNLOAD THE AGENCY guide to social media advertising NOW<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><h2 id=\"h-signup-for-our-newsletter\" class=\"wp-block-heading\">Signup for our Newsletter<\/h2><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital gform_form--one-line_wrapper' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_8' >\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Signup for our 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             <\/form>\n                        <\/div><div class=\"card-grid alignwide has-3-columns\">\n\t\n\t<div class=\"card-grid__layout\">\n\t\t<div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media\"><picture><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?w=1024\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg 7610w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=300,167 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=768,427 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=1024,570 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=1536,855 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=2048,1140 2048w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=500,278 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_665733352_XL.jpg?resize=800,445 800w\" loading=\"lazy\" alt=\"Social media icons coming out of a laptop\" height=\"570\" width=\"1024\" style=\"object-position: 50% 50%\"><\/picture><\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/blog\/social-media-automation\/\" class=\"card__link\">\n\t\t\t\t\tSocial Media Automation for Independent Agents\t\t\t\t<\/a><\/h3><ul class=\"card__terms\"><li class=\"card__term meta\">Social Media<\/li><\/ul><\/div><\/div><\/div><div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media\"><picture><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?w=1024\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg 6000w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=300,200 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=768,512 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=1024,683 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=1536,1024 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=2048,1365 2048w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=500,333 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/09\/Social-Media-Image.jpg?resize=800,533 800w\" loading=\"lazy\" alt=\"\" height=\"683\" width=\"1024\" style=\"object-position: 50% 50%\"><\/picture><\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/blog\/5-things-to-remember-when-setting-up-social-media-accounts\/\" class=\"card__link\">\n\t\t\t\t\t5 Things to Remember When Setting Up Social Media Accounts\t\t\t\t<\/a><\/h3><ul class=\"card__terms\"><li class=\"card__term meta\">Social Media<\/li><\/ul><\/div><\/div><\/div><div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media\"><picture><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?w=1024\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg 6000w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=300,200 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=768,512 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=1024,683 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=1536,1024 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=2048,1365 2048w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=500,333 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2023\/07\/4-Ways-Insurance-Agents-Can-Get-the-Most-Out-of-LinkedIn.jpg?resize=800,533 800w\" loading=\"lazy\" alt=\"Linkedin app with blue banner\" height=\"683\" width=\"1024\" style=\"object-position: 50% 50%\"><\/picture><\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/blog\/4-ways-insurance-agents-can-get-the-most-out-of-linkedin\/\" class=\"card__link\">\n\t\t\t\t\t4 Ways Insurance Agents Can Get the Most Out of LinkedIn\t\t\t\t<\/a><\/h3><ul class=\"card__terms\"><li class=\"card__term meta\">Social Media<\/li><\/ul><\/div><\/div><\/div><div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media\"><picture><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?w=1024\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg 2000w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=300,200 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=768,513 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=1024,684 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=1536,1025 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=500,334 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/Depositphotos_162773770_L.jpg?resize=800,534 800w\" loading=\"lazy\" alt=\"woman holding coffee cup\" height=\"684\" width=\"1024\" style=\"object-position: 50% 50%\"><\/picture><\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/blog\/build-your-brand-with-social-media-for-insurance-agencies\/\" class=\"card__link\">\n\t\t\t\t\tBuild Your Brand with Social Media  for Insurance Agencies\t\t\t\t<\/a><\/h3><ul class=\"card__terms\"><li class=\"card__term meta\">Social Media<\/li><\/ul><\/div><\/div><\/div><div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media card__media-placeholder\">Placeholder<\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/?site-review-domain=www-waltonandsuder-com\" class=\"card__link\">\n\t\t\t\t\twww.waltonandsuder.com\t\t\t\t<\/a><\/h3><\/div><\/div><\/div><div class=\"card\"><div class=\"card__layout\"><figure class=\"card__media\"><picture><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?w=1024\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg 5417w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=150,150 150w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=300,300 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=768,768 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=1024,1024 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=1536,1536 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=2048,2048 2048w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=500,500 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/05\/socialmedia4.jpg?resize=800,800 800w\" loading=\"lazy\" alt=\"social media icons\" height=\"1024\" width=\"1024\" style=\"object-position: 50% 50%\"><\/picture><\/figure><div class=\"card__text\"><h3 class=\"card__heading has-medium-heading-variant\"><a href=\"https:\/\/www.independentagent.com\/trustedchoice\/blog\/5-ways-to-leverage-ai-on-social-media\/\" class=\"card__link\">\n\t\t\t\t\t5 Ways to Leverage AI on Social Media\t\t\t\t<\/a><\/h3><ul class=\"card__terms\"><li class=\"card__term meta\">AI<\/li><\/ul><\/div><\/div><\/div>\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Home&nbsp;\/&nbsp;Content To Share\/ Agency Guide to Social Media Advertising Learn tips and tactics for the best ways independent agents can leverage social advertisements as part of their marketing strategy. Signup for our Newsletter<\/p>\n","protected":false},"author":102,"featured_media":30669,"parent":53911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","bigi_community_list_restrictions":[],"footnotes":""},"tags":[],"class_list":["post-30619","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agency Guide to Social Media Advertising - Trusted Choice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/social\/advertising-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency Guide to Social Media Advertising\" \/>\n<meta property=\"og:description\" content=\"Home&nbsp;\/&nbsp;Content To Share\/ Agency Guide to Social Media Advertising Learn tips and tactics for the best ways independent agents can leverage social advertisements as part of their marketing strategy. 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