{"id":32831,"date":"2026-01-12T16:13:07","date_gmt":"2026-01-12T21:13:07","guid":{"rendered":"https:\/\/trustedchoice.independentagent.com\/?page_id=32831"},"modified":"2026-09-07T10:03:21","modified_gmt":"2026-09-07T10:03:21","slug":"public-relations","status":"publish","type":"page","link":"https:\/\/www.independentagent.com\/trustedchoice\/public-relations\/","title":{"rendered":"PR &amp; Local Media Strategies"},"content":{"rendered":"<figure class=\"wp-block-image alignfull size-medium p-0\"><img loading=\"lazy\" decoding=\"async\" height=\"94\" width=\"300\" style=\"object-position: 50% 50%\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp\" alt=\"\" class=\"wp-image-81958\" srcset=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp 1600w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=300,94 300w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=768,240 768w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=1024,320 1024w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=1536,480 1536w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=500,156 500w, https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/09\/bu6jyhsi6zo.webp?resize=800,250 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><p class=\"alignwide wp-block-paragraph\"><a href=\"\/\">Home<\/a>&nbsp;\/&nbsp;<a href=\"\/resources-training\/\">Resources &amp; Training<\/a>&nbsp;\/<\/p><h1 class=\"wp-block-heading alignwide\" id=\"h-pr-amp-local-media-strategies\">PR &amp; Local Media Strategies<\/h1><h6 class=\"wp-block-heading alignwide\" id=\"h-earn-local-media-attention-tell-your-agency-s-story-free-pr-resources-to-help-independent-agents-build-visibility-credibility-and-trust-in-their-communities\">Earn Local Media Attention. Tell Your Agency&rsquo;s Story. Free PR resources to help independent agents build visibility, credibility, and trust in their communities.<\/h6><div class=\"wp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20137281\/fb4bf9f6-dfb0-45df-b973-50df7f310105?__hstc=79369803.346dec66301721d9521a21b902e46ae1.1758381962868.1783054359814.1783061408669.269&amp;__hssc=79369803.4.1783061408669&amp;__hsfp=a9f431310d24bb859bc2e3566a837d36\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span>Download the PR Toolkit Today!<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/request-your-local-media-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span>Request Your Local Media List<\/span><\/a><\/div>\n<\/div><p class=\"alignwide wp-block-paragraph\"><b><span data-contrast=\"auto\">Why PR Matters for Independent Agencies<\/span><\/b><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p class=\"alignwide wp-block-paragraph\"><span data-contrast=\"auto\">Independent agents play a vital role in educating and guiding their communities. Strategic public relations&nbsp;helps&nbsp;amplify that role by building credibility, driving brand recognition, and positioning your agency as a trusted voice on insurance and risk topics people care about.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p class=\"alignwide wp-block-paragraph\"><span data-contrast=\"auto\">When your&nbsp;expertise&nbsp;appears in local news, TV, radio, podcasts, or online media, it strengthens your agency&rsquo;s reputation and helps consumers see the value of independent agents.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p class=\"alignwide wp-block-paragraph\"><b><span data-contrast=\"auto\">Earned media is one of the most trusted sources of information &mdash; and your community wants to hear from you.<\/span><\/b><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-your-pr-resource-suite\" class=\"wp-block-heading\">Your PR Resource Suite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Get access to ready-to-use tools that simplify pitching, improve communication, and help you confidently&nbsp;represent&nbsp;your agency in the media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Topics include:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying newsworthy stories<\/li>\n\n\n\n<li>How to write a press release<\/li>\n\n\n\n<li>Leveraging LinkedIn<\/li>\n\n\n\n<li>Speaking with the media<\/li>\n\n\n\n<li>and much more<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20137281\/fb4bf9f6-dfb0-45df-b973-50df7f310105?__hstc=79369803.346dec66301721d9521a21b902e46ae1.1758381962868.1783054359814.1783061408669.269&amp;__hssc=79369803.4.1783061408669&amp;__hsfp=a9f431310d24bb859bc2e3566a837d36\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span>Download the Toolkit now<\/span><\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" style=\"object-position: 50% 50%\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/kieclnzkobo-e1708631813871.jpg\" alt=\"\" class=\"wp-image-36443 size-full\"><\/figure><\/div><div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile alignfull split-showcase has-primary-background-color has-background\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-access-local-media-contacts\" class=\"wp-block-heading\">Access Local Media Contacts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Need help knowing who to contact? We can help.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Complete the short form below and&nbsp;we&rsquo;ll&nbsp;send you a curated list of relevant reporters, editors, producers, and media contacts in your state or local market. This saves time and sets you up to connect with the right people quickly.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/request-your-local-media-list\/\"><span>Request Your media list<\/span><\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" style=\"object-position: 50% 50%\" src=\"\/wp-content\/uploads\/sites\/54\/2026\/07\/Interactive-stock-image_5080a3.webp\" alt=\"\" class=\"wp-image-36450 size-full\"><\/figure><\/div><h2 class=\"wp-block-heading has-text-align-center alignwide\" id=\"h-pitch-templates-you-can-use-today\">Pitch Templates You Can Use Today<\/h2><p class=\"has-text-align-center wp-block-paragraph\">Whether&nbsp;you&rsquo;re&nbsp;announcing agency news, highlighting community involvement, or educating consumers about market trends, these templates help you get started quickly.&nbsp;<\/p><p class=\"wp-block-paragraph\"><strong>Templates include:<\/strong>&nbsp;<\/p><ul class=\"wp-block-list\">\n<li>Community event or charity involvement&nbsp;<\/li>\n\n\n\n<li>Seasonal insurance education angles&nbsp;<\/li>\n\n\n\n<li>Hard market cost &amp; consumer impact stories&nbsp;<\/li>\n\n\n\n<li>New hire and agency milestone announcements&nbsp;<\/li>\n\n\n\n<li>Local&nbsp;expertise&nbsp;commentary (e.g., storm season prep, small business risks)&nbsp;<\/li>\n<\/ul>\n<div class=\"card-grid-cta alignwide has-3-columns\">\n\t\n\t<div class=\"card-grid-cta__layout\">\n\t\t<div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/03\/Home-Ins-Money.jpg?w=300\" loading=\"lazy\" alt=\"Image of houses floating in space.\" height=\"300\" width=\"300\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Home Insurance Template<\/span><\/h3><div class=\"card-cta__content\"><p>Home Insurance Template Home Insurance Template<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/home-insurance-template\/\" data-post-id=\"32848\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2024\/10\/Media-Highlights-Home-flooding.png?w=300\" loading=\"lazy\" alt=\"Image of home flooding.\" height=\"300\" width=\"300\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Hurricane\/Flood Template<\/span><\/h3><div class=\"card-cta__content\"><p>Hurricane\/Flood Template Hurricane\/Flood Template<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/hurricane-flood-template\/\" data-post-id=\"32854\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2022\/01\/Car-Theft-Link.png?w=1024\" loading=\"lazy\" alt=\"\" height=\"1024\" width=\"1024\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Auto Insurance Template<\/span><\/h3><div class=\"card-cta__content\"><p>Auto Insurance Template Auto Insurance Template<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/auto-insurance-template\/\" data-post-id=\"32858\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2025\/11\/Were-Open-Stock-Image.jpg?w=1024\" loading=\"lazy\" alt=\"small business storefront entryway\" height=\"678\" width=\"1024\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Small Business Insurance<\/span><\/h3><div class=\"card-cta__content\"><p>Small Business Insurance Small Business Insurance<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/small-business-insurance\/\" data-post-id=\"32863\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2025\/12\/Depositphotos_4587009_XL.jpg?w=1024\" loading=\"lazy\" alt=\"\" height=\"768\" width=\"1024\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Earthquakes Template<\/span><\/h3><div class=\"card-cta__content\"><p>Earthquakes Template Earthquakes Template<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/earthquakes-template\/\" data-post-id=\"32872\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2025\/12\/Tornado.jpg?w=1024\" loading=\"lazy\" alt=\"\" height=\"680\" width=\"1024\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Tornados Template<\/span><\/h3><div class=\"card-cta__content\"><p>Tornados Template Tornados Template<\/p><\/div><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/tornados-template\/\" data-post-id=\"32877\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media\"><img decoding=\"async\" src=\"https:\/\/www.independentagent.com\/trustedchoice\/wp-content\/uploads\/sites\/54\/2026\/03\/napasgkzaxg.jpg?w=1024\" loading=\"lazy\" alt=\"person in black suit jacket holding white tablet computer\" height=\"684\" width=\"1024\" style=\"object-position: 50% 50%\"><\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Financial Fitness Template<\/span><\/h3><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/financial-fitness-template\/\" data-post-id=\"33347\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"card-cta\"><div class=\"card-cta__layout\"><figure class=\"card-cta__media card-cta__media-placeholder\">Placeholder<\/figure><div class=\"card-cta__text\"><h3 class=\"card-cta__heading has-medium-heading-variant\"><span class=\"card-cta__heading-text\">Anup Test<\/span><\/h3><div class=\"card-cta__cta\"><a class=\"wp-block-button__link wp-element-button card-cta__link\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/resources\/anup-test\/\" data-post-id=\"81979\">Learn more<\/a><\/div><\/div><\/div><\/div>\t<\/div>\n<\/div>\n<h2 class=\"wp-block-heading has-text-align-left alignwide\" id=\"h-how-to-use-these-resources\">How to Use These Resources<\/h2><p class=\"has-text-align-left alignwide wp-block-paragraph\"><strong>Step 1: Request your media list<\/strong><br>Get the right contacts delivered to your inbox.&nbsp;<\/p><p class=\"alignwide wp-block-paragraph\"><strong>Step 2: Choose your pitch or press release template<\/strong><br>Customize it with your agency name,&nbsp;expertise, and local relevance.&nbsp;<\/p><p class=\"alignwide wp-block-paragraph\"><strong>Step 3: Send your pitch and follow up<\/strong><br>A simple, clear message increases your chance of getting featured.&nbsp;<\/p><p class=\"alignwide wp-block-paragraph\">Need help? Our team is here to support state associations and independent agents with best practices and guidance.&nbsp;Email Trusted.Choice@iiaba.net for assistance.<\/p><p class=\"alignwide wp-block-paragraph\"><\/p><div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" style=\"object-position: 50% 50%\" src=\"\/wp-content\/uploads\/sites\/54\/2025\/01\/Depositphotos_11770563_XL-1.jpg\" alt=\"\" class=\"wp-image-36455 size-full\"><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"h-you-have-a-powerful-story-let-s-help-you-share-it\" class=\"wp-block-heading\">You have a powerful story. Let&rsquo;s help you share it.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/request-your-local-media-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span>Request Your Local Media List<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20137281\/fb4bf9f6-dfb0-45df-b973-50df7f310105?__hstc=79369803.346dec66301721d9521a21b902e46ae1.1758381962868.1783054359814.1783061408669.269&amp;__hssc=79369803.4.1783061408669&amp;__hsfp=a9f431310d24bb859bc2e3566a837d36\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span>Download the PR Toolkit<\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><div\n\tclass=\"vertical-content-card-listing alignwide\"\n\t>\n\t<div class=\"vertical-content-card\"><div class=\"vertical-content-card__layout\"><div class=\"vertical-content-card__content\"><strong class=\"vertical-content-card__title\"><strong>Social Media Best Practices<\/strong><\/strong><div class=\"vertical-content-card__meta has-meta-variant\"><span class=\"vertical-content-card__date\">September 9<\/span><span class=\"vertical-content-card__meta-separator\">|<\/span><span class=\"vertical-content-card__time\">12:00 PM ET<\/span><\/div><div class=\"vertical-content-card__description\"><p>Maximize every media win. Learn how to amplify coverage on social media, extend reach, and reinforce credibility across digital channels.<\/p><\/div><\/div><div class=\"vertical-content-card__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button action-card__link vertical-content-card__cta-link\" href=\"https:\/\/independentagent.zoom.us\/meeting\/register\/pOriZWefQDi5ZDZ5qzzLLw\">Register Now<\/a><\/div><\/div><\/div><div class=\"vertical-content-card\"><div class=\"vertical-content-card__layout\"><div class=\"vertical-content-card__content\"><strong class=\"vertical-content-card__title\"><strong><strong>Crisis Communications<\/strong><\/strong><\/strong><div class=\"vertical-content-card__meta has-meta-variant\"><span class=\"vertical-content-card__date\">October 14<\/span><span class=\"vertical-content-card__meta-separator\">|<\/span><span class=\"vertical-content-card__time\">12:00 PM ET<\/span><\/div><div class=\"vertical-content-card__description\"><p>Prepare before it matters. Learn how to respond clearly and confidently during difficult situations&mdash;while protecting trust and reputation.<\/p><\/div><\/div><div class=\"vertical-content-card__cta is-style-orange-gradient-fill\"><a class=\"wp-block-button__link wp-element-button action-card__link vertical-content-card__cta-link\" href=\"https:\/\/independentagent.zoom.us\/meeting\/register\/868FE4nmRq--LO16XZ4BgQ\">Register Now<\/a><\/div><\/div><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Home&nbsp;\/&nbsp;Resources &amp; Training&nbsp;\/ PR &amp; Local Media Strategies Earn Local Media Attention. Tell Your Agency&rsquo;s Story. Free PR resources to help independent agents build visibility, credibility, and trust in their communities. Why PR Matters for Independent Agencies&nbsp; Independent agents play a vital role in educating and guiding their communities. Strategic public relations&nbsp;helps&nbsp;amplify that role by [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":9061,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","bigi_community_list_restrictions":[],"footnotes":""},"tags":[],"class_list":["post-32831","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PR Resources for Independent Agents<\/title>\n<meta name=\"description\" content=\"This page contains free public relations resources for Big I member agents to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.independentagent.com\/trustedchoice\/public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR &amp; 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