{"id":11851,"date":"2024-05-22T13:22:45","date_gmt":"2024-05-22T17:22:45","guid":{"rendered":"https:\/\/share.independentagent.com\/?p=11851"},"modified":"2024-05-22T13:22:45","modified_gmt":"2024-05-22T17:22:45","slug":"5-ways-to-leverage-ai-on-social-media","status":"publish","type":"post","link":"https:\/\/www.independentagent.com\/trustedchoice\/blog\/5-ways-to-leverage-ai-on-social-media\/","title":{"rendered":"5 Ways to Leverage AI on Social Media"},"content":{"rendered":"

On average, Americans have seven social media accounts<\/a>, and 90% follow at least one brand, according to Backlinko. Whatever the platform, you want them to follow your agency, there are artificial intelligence (AI) can make the task of managing your social media accounts easier than ever.<\/p>\n

Here are five ways you can leverage AI on social media:<\/p>\n

1.) <\/strong>Write a better message. <\/strong><\/h2>\n

Writing may not be your thing but that is where programs like ChatGPT<\/a> or Jasper.ai<\/a> come in. However, they aren\u2019t perfect.<\/p>\n

The key is remembering that better input leads to better output. When asking any AI program to write content, make sure you include information about the platform you\u2019re using and the \u201ctone\u201d you want, as well as relevant facts about your agency and the action you\u2019re hoping to solicit.<\/p>\n

For example, when you \u201cWrite a 50-word Facebook post about homeowner\u2019s insurance from AgencyABC\u201d into the prompt, the resulting output is:<\/p>\n

Protect your home with peace of mind! AgencyABC offers tailored homeowner\u2019s insurance to safeguard your biggest investment. From fires to theft, we\u2019ve got you covered. Get personalized coverage, competitive rates and responsive service. Contact us today for a free quote! #HomeInsurance #AgencyABC #ProtectYourHome<\/em><\/p>\n

However, when you add a little more detail, you end up with something quite different. By asking \u201cWrite a 50-word Facebook post about homeowner\u2019s insurance from AgencyABC. Tie the message to spring tornado season. The tone should be friendly and casual. We are a family-owned agency in central Wisconsin that emphasizes personal service,\u201d the resulting output is:<\/p>\n

Hey neighbors! Spring tornado season is here, but don\u2019t stress! With AgencyABC\u2019s homeowner\u2019s insurance, your family and home are in good hands. As a family-owned agency in central Wisconsin, we prioritize personal service to keep you protected. Get peace of mind with us today! #HomeInsurance #AgencyABC<\/em><\/p>\n

Also, don\u2019t be afraid to have a little fun\u2014this is social! What\u2019s the result when ChatGPT is asked to write a 50-word parable about a farmer in Wisconsin who failed to get homeowner\u2019s insurance from AgencyABC before tornado season?<\/p>\n

Once upon a breezy Wisconsin spring, Farmer Joe shrugged off insurance, thinking, \u201cTornadoes? Nah, not here.\u201d But alas, the winds howled one fateful day, whisking away his home like tumbleweed. From that day on, Joe learned: Even in the heartland, storms can strike. Protect your homestead with AgencyABC! <\/em><\/p>\n

While these three messages may not be right for your agency, this exercise does illustrate how your request influences the results. Remember that any content that\u2019s generated must still be reviewed for accuracy and you\u2019ll want to finetune the copy a bit on your own. In other words, use AI content generators to jump-start the writing process, not as a total replacement.<\/p>\n

Even if you are comfortable creating your own social content, don\u2019t overlook a tool like Grammarly<\/a> for proofing and spell checks.<\/p>\n

2.) Summarize existing content. <\/strong><\/h2>\n

Social media is all about sharing, which means you don\u2019t need to start from scratch on every social post. If you see an article or other relevant content that\u2019s been created by someone else, use AI content generators to summarize the material for your own post before including a link to the original version.<\/p>\n

A request on ChatGPT to \u201csummarize this article for a 30-word LinkedIn post,\u201d along with a link to the Forbes article, \u201cDoes Home Insurance Cover Tornado Damage?\u201d, generated this content:<\/p>\n

Forbes advisor discusses the necessity of specialized tornado insurance for homeowners in high-risk areas. Ensure your property is protected against the unpredictable forces of nature.<\/em><\/p>\n

Just add a link to the article and you\u2019ve got a ready-made LinkedIn post \u2014 Forbes and ChatGPT did the heavy lifting, but you get the extra exposure you might want prior to tornado season.<\/p>\n

3.) <\/strong>Find the right hashtag. <\/strong><\/h2>\n

Depending on the social platform, adding a hashtag can increase exposure<\/a>. An Instagram post with at least one hashtag can enjoy a 12.6% boost in engagement, while on LinkedIn, a hashtag boosts post visibility by nearly 30%.<\/p>\n

If you want to add hashtags, AI tools like RiteTag<\/a> and All-Hashtag<\/a> can suggest hashtags with broad reach that are specific to your goals and the platform you\u2019re posting to.<\/p>\n

4.) Create unique visuals. <\/strong><\/h2>\n

Adding visuals can generate 650% more engagement<\/a> than text-only posts, according to Sproutwoth, who say that video can boost engagement even more.<\/p>\n

Smartphone cameras are sophisticated enough to generate high-resolution photos and videos, so start encouraging everyone on your team to help you fill your visuals library. But if you need a little help, check out some free AI generators like Synthesia<\/a> for videos and Canva<\/a> for photos.<\/p>\n

All you have to do is enter a request, such as \u201ctornado hitting a barn.\u201d Try a few different descriptions until you find something that works. Adding \u201crealistic-looking\u201d to your request may help your output. As long as you use it in small doses and only where appropriate, computer-generated art isn\u2019t all bad.<\/p>\n

However, one word to remember when generating anything from AI: copyright<\/a>. AI-generated content without any human input can\u2019t be copyrighted. However, photographers and other content creators are challenging the use of AI-generated photos, claiming that the underlying images are copyrighted.<\/p>\n

5.) Improve your posting efficiency.<\/strong><\/h2>\n

AI tools like HootSuite<\/a>, Buffer<\/a> and Sprout Social<\/a>, for example, can improve how and when you post across multiple platforms. Among their many bells and whistles are analytics, scheduling calendars, comment auto-replies, content and hashtag generation and more. For agencies without a full-time social media manager, these programs are game-changers.<\/p>\n

Even though you can often find many free AI tools, you might find a better fit using a paid subscription. Be sure to take advantage of those free trial periods to try out and compare several different services before committing to one. It\u2019s a great way to see what\u2019s available.<\/p>\n","protected":false},"excerpt":{"rendered":"

On average, Americans have seven social media accounts, and 90% follow at least one brand, according to Backlinko. Whatever the platform, you want them to follow your agency, there are artificial intelligence (AI) can make the task of managing your social media accounts easier than ever. Here are five ways you can leverage AI on […]<\/p>\n","protected":false},"author":46,"featured_media":29776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","_bigi_custom_date_time":"","blog_show_author":false,"author_name":"Maryam Jones","author_title":"Content Manager, Trusted Choice","author_bio":"","author_facebook":"","author_twitter":"","author_linkedin":"","author_image":4926,"bigi_community_list_restrictions":[],"footnotes":""},"categories":[26],"tags":[],"blog-tag":[],"class_list":["post-11851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"\n5 Ways to Leverage AI on Social Media - Trusted Choice<\/title>\n<meta name=\"description\" content=\"On average, Americans have seven social media accounts, and 90% follow at least one brand, according to Backlinko. 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