{"id":5016,"date":"2020-11-10T14:58:28","date_gmt":"2020-11-10T14:58:28","guid":{"rendered":"https:\/\/share.independentagent.com\/?p=2159"},"modified":"2020-11-10T14:58:28","modified_gmt":"2020-11-10T14:58:28","slug":"6-steps-to-create-content-for-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.independentagent.com\/trustedchoice\/blog\/6-steps-to-create-content-for-search-engine-optimization\/","title":{"rendered":"6 Steps to Create Content for Search Engine Optimization"},"content":{"rendered":"

When it comes to search engine optimization, you may have already taken those first steps by investing a lot of thought and time into the\u00a0structure of your site<\/a>\u00a0and your\u00a0target keywords<\/a>.<\/p>\n

Using the data from your keyword tools and your competitive analysis, you are ready to start developing your content plan. Here are six steps to help you move forward:<\/p>\n

1) Finalize your list of target keywords<\/strong>. Review your prioritized list of keywords. If you haven’t already done that,\u00a0get started now<\/a>. You likely have them ranked by level of difficulty, based on the strength of current results and how popular each word is. Next, it’s important to assess the search intent of each keyword and if you can group any keywords together.<\/p>\n

For example, terms like \u201chome insurance first time home buyer” and \u201cwhen to get home insurance” could be considered an informational search. We can guess that this customer is about to purchase their first home and has never purchased home insurance before. A piece of content explaining home insurance considerations would be very helpful to this consumer.<\/p>\n

2) Assess the content you currently have.\u00a0<\/strong>Once you have grouped your keywords by topic and assessed search intent, take a look at the content you already have.<\/p>\n

Consider all your current site pages and any content that may live outside your site. This may include videos, interviews, emails or white papers. Don’t forget to also utilize\u00a0Content To Share from Trusted Choice\u00ae<\/a>\u00a0to help build on your existing library of videos, graphics, and images.<\/p>\n

Decide if any of your existing content can be edited or repurposed to help your site rank for any of your keywords. If not, identify any gaps that will require brand new content. You can also likely use your keyword research tool to see what keywords your current web pages are already ranking for.<\/p>\n

3) Decide what content you should create.\u00a0<\/strong>Once you have identified the gaps in your content strategy, you will need to decide what content you want to create. If your strategy is structured around product lines like \u201cbest home insurance in Chicago,” you may only require a few updates to your product pages.<\/p>\n

However, if you want to speak to specific customers like \u201chome insurance for first time home buyers,” you may decide to create a blog for more niche pieces of content.<\/p>\n

Each page will require text in order to be read by Google but don’t be afraid to add video, audio or graphics to your site to engage potential visitors. Google takes the amount of time a visitor is on your site into account when assessing the value of your page\u2014which determines where you rank in search results. The longer a customer lingers, the better Google will assume your information was.<\/p>\n

4) Evaluate your content.<\/strong>\u00a0When you’ve created new content, always take a step back and ask the important question: Does my content add value?<\/p>\n

Make sure you are speaking to customers online the same way you would in person. It is important to show the customer how you are helping them and not focusing too much on your sales pitch. It may sound obvious, but it can be one of the most common mistakes when creating content.<\/p>\n

5) Make sure all your content fits in your navigational structure.<\/strong>\u00a0We already discussed the\u00a0importance of a clear navigation structure<\/a>\u00a0to help Google find your content. When creating new content, make sure each piece fits neatly into your existing navigational structure so it can be found too.<\/p>\n

If it doesn’t fit, assess if that piece of content is truly valuable\u2014or if it is worth creating a new section on your website. Don’t forget to add links to your new content connecting it to other related pages.<\/p>\n

6) Repurpose your new or updated content for other channels.\u00a0<\/strong>While we’re focusing on content creation in light of SEO, most of your content has the potential to be shared on social media, in an email newsletter, or repurposed for video or audio platforms like YouTube or a podcast.<\/p>\n

Consider creating visuals or much shorter versions of your content to share on your other channels. These placements can also include links to the content on your site. A strong distribution strategy that drives traffic to your site can also show Google that your content is valuable.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to search engine optimization, you may have already taken those first steps by investing a lot of thought and time into the\u00a0structure of your site\u00a0and your\u00a0target keywords. Using the data from your keyword tools and your competitive analysis, you are ready to start developing your content plan. Here are six steps to […]<\/p>\n","protected":false},"author":4390,"featured_media":33049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","_bigi_custom_date_time":"","blog_show_author":false,"author_name":"Kelley Smith ","author_title":"Director of Traffic Generation at Trusted Choice","author_bio":"","author_facebook":"","author_twitter":"","author_linkedin":"","author_image":8682,"bigi_community_list_restrictions":[],"footnotes":""},"categories":[7],"tags":[],"blog-tag":[],"class_list":["post-5016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","ep_custom_result-content"],"yoast_head":"\n6 Steps to Create Content for Search Engine Optimization - Trusted 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