{"id":5018,"date":"2020-10-12T16:19:41","date_gmt":"2020-10-12T16:19:41","guid":{"rendered":"https:\/\/share.independentagent.com\/?p=2170"},"modified":"2020-10-12T16:19:41","modified_gmt":"2020-10-12T16:19:41","slug":"social-media-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.independentagent.com\/trustedchoice\/blog\/social-media-marketing-tools\/","title":{"rendered":"Social Media Marketing Tools"},"content":{"rendered":"<p><span data-contrast=\"auto\">When it comes to using social media to market your agency, it can be difficult.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">However, for those who are<\/span><span data-contrast=\"auto\">\u00a0truly<\/span><span data-contrast=\"auto\">\u00a0looking to implement social media marketing into thei<\/span><span data-contrast=\"auto\">r marketing plan, there are a plethora of tools that can help you. From scheduling tools to content generators, all these tools can make a difference in helping you\u00a0<\/span><span data-contrast=\"auto\">digitally\u00a0<\/span><span data-contrast=\"auto\">promote your agency<\/span><span data-contrast=\"auto\">\u00a0better<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Scheduling Tools<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For those that struggle to find the time<\/span><span data-contrast=\"auto\">\u00a0to post consistently, try utilizing a scheduling tool such as\u00a0<\/span><a href=\"https:\/\/buffer.com\/\"><span data-contrast=\"none\">Buffer<\/span><\/a><span data-contrast=\"auto\">\u00a0or\u00a0<\/span><a href=\"https:\/\/hootsuite.com\/\"><span data-contrast=\"none\">Hootsuite<\/span><\/a><span data-contrast=\"auto\">. These types of tools allow you to schedule your content in advance, as far back as you would like.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Using tools like this gives you the ability to stay on top of\u00a0<\/span><span data-contrast=\"auto\">your digital marketing schedule, execute digital campaigns and maintain a proper post schedule. It also helps for planning and laying out a foundation for what to post and when to post it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Content Tools<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If keep<\/span><span data-contrast=\"auto\">ing\u00a0<\/span><span data-contrast=\"auto\">a constant post schedule is\u00a0<\/span><span data-contrast=\"auto\">manageable but you struggle to produce content, consider\u00a0<\/span><span data-contrast=\"auto\">utilizing tools to help you increase your content output.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the best tools you can\u00a0<\/span><span data-contrast=\"auto\">use to help generate content is free content resources\u00a0<\/span><span data-contrast=\"auto\">from<\/span><span data-contrast=\"auto\">\u00a0company partnerships. Normally, you can receive free digital content pieces, such as videos and graphics to use when you partner with certain companies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, if you are a Trusted Choice member, you have the\u00a0<\/span><a href=\"https:\/\/share.independentagent.com\/content-to-share\/\"><span data-contrast=\"none\">content-to-share member resource portal<\/span><\/a><span data-contrast=\"auto\">\u00a0at your disposal. Complete with graphics, audio ads, videos and digital campaigns, there is a plethora of digital material<\/span><span data-contrast=\"auto\">s\u00a0<\/span><span data-contrast=\"auto\">already made and available for you to download and use on social media.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, you can also\u00a0<\/span><span data-contrast=\"auto\">utilize content generators to help you create different types of content.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Applications such as\u00a0<\/span><a href=\"https:\/\/www.canva.com\/\"><span data-contrast=\"none\">Canva<\/span><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><a href=\"https:\/\/spark.adobe.com\/\"><span data-contrast=\"none\">Adobe Spark<\/span><\/a><span data-contrast=\"auto\">\u00a0come equipped with a variety of graphic designs that you can\u00a0<\/span><span data-contrast=\"auto\">customize and use<\/span><span data-contrast=\"auto\">\u00a0to create visual content, while tools such as blog generators help you to create blog topics and c<\/span><span data-contrast=\"auto\">opy\u00a0<\/span><span data-contrast=\"auto\">that can all be posted to your website and on social media platforms.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Content Optimization<\/span><\/b><b><span data-contrast=\"auto\">\u00a0Tools\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lastly, for those that struggle with\u00a0<\/span><span data-contrast=\"auto\">optimizing the\u00a0<\/span><span data-contrast=\"auto\">amount of people and engagement that their social content\u00a0<\/span><span data-contrast=\"auto\">receives<\/span><span data-contrast=\"auto\">, utilize tools that will help to improve this.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Utilizing\u00a0<\/span><span data-contrast=\"auto\">paid posting tools on social media can help your agency\u2019s posts to reach a higher volume of people in more locations. Or, you can enlist the help of tools such as the app\u00a0<\/span><a href=\"https:\/\/itunes.apple.com\/us\/app\/hot-hashtags-for-instagram-facebook-twitter\/id1257643323?mt=8\"><span data-contrast=\"none\">Hot\u00a0<\/span><span data-contrast=\"none\">Hashtags<\/span><\/a><span data-contrast=\"auto\">\u00a0or key word generator systems to craft social media copy that will reach a specific audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Together, these tools can help you to create more engaging and target content. And although it may take awhile to get into the use of utilizing these content aids and staying on track with a consistent social media marketing strategy, it will pay in the long run and serve as another great avenue for promoting your agency and the unique products you have to offer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to using social media to market your agency, it can be difficult.\u00a0However, for those who are\u00a0truly\u00a0looking to implement social media marketing into their marketing plan, there are a plethora of tools that can help you. From scheduling tools to content generators, all these tools can make a difference in helping you\u00a0digitally\u00a0promote your [&hellip;]<\/p>\n","protected":false},"author":4390,"featured_media":33051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","_bigi_custom_date_time":"","blog_show_author":false,"author_name":"","author_title":"","author_bio":"","author_facebook":"","author_twitter":"","author_linkedin":"","author_image":0,"bigi_community_list_restrictions":[],"footnotes":""},"categories":[11],"tags":[],"blog-tag":[],"class_list":["post-5018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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