{"id":5020,"date":"2020-08-13T18:48:06","date_gmt":"2020-08-13T18:48:06","guid":{"rendered":"https:\/\/share.independentagent.com\/?p=2188"},"modified":"2020-08-13T18:48:06","modified_gmt":"2020-08-13T18:48:06","slug":"writing-for-the-right-audience","status":"publish","type":"post","link":"https:\/\/www.independentagent.com\/trustedchoice\/blog\/writing-for-the-right-audience\/","title":{"rendered":"Writing for the Right Audience"},"content":{"rendered":"

From blogs to social copy,\u00a0<\/span>it\u2019s important that you structure your copy to capture t<\/span>he individua<\/span>ls<\/span>\u00a0<\/span>that you are trying to rea<\/span>ch. The more targeted the writing, the better the chance of gaining potential customers.\u00a0<\/span>\u00a0<\/span><\/p>\n

To aid you in\u00a0<\/span>writing\u00a0<\/span>more targeted content,\u00a0<\/span>adopt<\/span>\u00a0a few of these tips into your strategy for reaching your target audience with written content.<\/span><\/p>\n

Structure the Voice of Your Content<\/b><\/p>\n

The way you write a press release differs from the way you write a text message. Thus, it\u2019s important to write\u00a0<\/span>in the<\/span>\u00a0<\/span>voice of\u00a0<\/span>the\u00a0<\/span>audience you want to attract.\u00a0<\/span>\u00a0<\/span><\/p>\n

F<\/span>or example, if you want to write a blog post on<\/span>\u00a0<\/span>business insurance to target small business owners, write the copy in a way that\u2019s relatable to them. The blog should discuss\u00a0<\/span>relevant points, such as\u00a0<\/span>the importance of having small business insurance and the liabilities a business\u00a0<\/span>faces<\/span>\u00a0without it.\u00a0<\/span>Writing that small business insurance is<\/span>\u00a0necessary because it\u2019s<\/span>\u00a0\u201ccool\u201d isn\u2019t going to cut it<\/span>. Tha<\/span>t\u2019s the wrong tone of voice for the message<\/span>\u00a0and capturing the desired audience.\u00a0<\/span>\u00a0<\/span><\/p>\n

W<\/span>riting in the voice of your target audience allows you to create more relatable and relevant content, making it easier for them to engage with your content and<\/span>\u00a0move them further down the funnel to<\/span>wards\u00a0<\/span>becoming potential customer<\/span>s<\/span>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Choose Visuals Wisely<\/b><\/p>\n

In addition to writing content with the right tone of voice, acco<\/span>mpany<\/span>\u00a0your content with the right\u00a0<\/span>visuals<\/span>.\u00a0<\/span>Visual elements help to keep\u00a0<\/span>people engaged when re<\/span>ading<\/span>\u00a0your content<\/span>.\u00a0<\/span>Ergo,<\/span>\u00a0it\u2019s important to make sure that\u00a0<\/span>any<\/span>\u00a0visuals\u00a0<\/span>you use\u00a0<\/span>correspond with the\u00a0<\/span>written content<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you are writing about something urgent, consider using a compelling video or infographic. If you\u2019re writing something to<\/span>\u00a0target<\/span>\u00a0a specific age group, utilize pictures with subject<\/span>s\u00a0<\/span>of the same age in\u00a0<\/span>it\u00a0<\/span>to make the image<\/span>s<\/span>\u00a0more relatable.\u00a0<\/span>However, no matter what message you want the visuals in your copy to covey, utilize\u00a0<\/span>diverse images<\/span>\u00a0(including subject of different race, age, religion, etc.)<\/span>.\u00a0<\/span>People relate and pay more attention to better to things they can make a connection with. Thus, make that visuals not only portray your message but portray the message in a way that a diverse audience can relate to.\u00a0<\/span>\u00a0<\/span><\/p>\n

Define the CTA\u00a0<\/b><\/p>\n

Combined with the\u00a0<\/span>following<\/span>\u00a0points,\u00a0<\/span>make sure to properly defin<\/span>e\u00a0<\/span>your call-to-action in your writing. Behind all the content you produce, there should be an end goal. Whether it is getting people to view your website, or\u00a0<\/span>getting people to call you for a quote, you should write with the purpose of fulfilling the desired goal. <\/span>\u00a0<\/span><\/p>\n

To ensure that you are reaching your target audience, make sure that you clearly define the call to action that you want them\u00a0<\/span>to\u00a0<\/span>take<\/span>. This helps you to define who your target audience better, as well as\u00a0<\/span>define a purpose for why you are marketing to that segment<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

With targeted content, the chances of attracting and retaining the attention of potential customers becomes a lot easier.<\/span>\u00a0Therefore, it is important to define the purpose and person for any copy you write to help drive your mission as an independent agent and business.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

From blogs to social copy,\u00a0it\u2019s important that you structure your copy to capture the individuals\u00a0that you are trying to reach. The more targeted the writing, the better the chance of gaining potential customers.\u00a0\u00a0 To aid you in\u00a0writing\u00a0more targeted content,\u00a0adopt\u00a0a few of these tips into your strategy for reaching your target audience with written content. Structure […]<\/p>\n","protected":false},"author":4390,"featured_media":33053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"authentication_status":"","authentication_restrictions":[],"_downloads_block_files":[],"_sponsor_title":"","_sponsor_url":"","_person_author_id":0,"content-type":"","share_enabled":false,"community_list_site":"","_bigi_custom_date_time":"","blog_show_author":false,"author_name":"","author_title":"","author_bio":"","author_facebook":"","author_twitter":"","author_linkedin":"","author_image":0,"bigi_community_list_restrictions":[],"footnotes":""},"categories":[9],"tags":[],"blog-tag":[],"class_list":["post-5020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-101"],"yoast_head":"\nWriting for the Right Audience - Trusted Choice<\/title>\n<meta name=\"description\" content=\"From blogs to social copy,\u00a0it\u2019s important that you structure your copy to capture the individuals\u00a0that you are trying to reach. 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