Past articles in industry publications have incited many calls from anxious agency owners. The articles were, unfortunately, very misleading. Each inaccurately concluded that big agencies paid producers better than small agencies (e.g., $116K vs. $47K in one article). They often concluded that big agencies could afford to pay more, so they did. The problem is that these "studies" are often based on worthless statistics that can lead readers to several wrong conclusions.
Big ‘I” members must be logged in to view all the content on this page.