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Producer Equity...Good Idea or Bad?

NEVER offer equity in a producer's created book of business. Well, 'NEVER' may be too absolute. Let me put it this way. Never offer equity only in a producer's book of business if the goal is to reward a producer for success or to cement the relationship between producer and agency. The forced "acquisition" of a producer's equity can eliminate the profit for each account for as much as TEN YEARS! Here's why....

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