Ken Blanchard calls it creating "Raving Fans." Ron Zemke calls it "Knock Your Socks Off." Jerry Fritz calls it "The Power to Wow" I call it "Exquisite Customer Care." What do you call it? The "it" I'm talking about is the "flavor" of service you deliver, the "brand" of caring and consideration you dish up to your customers. Haven't defined it? Maybe it's time.

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