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Fixing $12 Haircuts

The owner of a beauty salon was worried. He had a large and happy clientele who willingly paid his $30/haircut fee, but noticed an obvious decline in customers when another shop opened less than a block away. The draw? A big sign in the shop window offering $12 hair cuts. What to do? After giving it a lot of thought, he put a sign in his own window: "We fix $12 haircuts."

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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