The owner of a beauty salon was worried. He had a large and happy clientele who willingly paid his $30/haircut fee, but noticed an obvious decline in customers when another shop opened less than a block away. The draw? A big sign in the shop window offering $12 hair cuts. What to do? After giving it a lot of thought, he put a sign in his own window: "We fix $12 haircuts."
Big ‘I” members must be logged in to view all the content on this page.