I hate to generalize, but I am beginning to think that service givers are suffering from a disease I call E.D.S. – Empathy Deficiency Syndrome. Some of the symptoms of this annoying disease include apathy and an amazing ability to look right at a customer and not see a thing. In this article, I'll give you some techniques to fight customer service apathy by bringing the customer to life...most are inexpensive, if not free, and will do wonders to boost service and morale.

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