Skip Ribbon Commands
Skip to main content

Number, Numbers, Numbers

How do you sell the importance of customer loyalty to executives? Easy. Talk numbers. Not the kinds they're used to seeing which are based on accounting principles, but the numbers that fuel the economics of loyalty. After all, only a small percentage increase - 5% - in the number of profitable customers you have can yield anywhere from 25% - 100% on your bottom line. There's a lot of leverage in customer love.

Big ‘I” members must be logged in to view all the content on this page.

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

Follow Us!

​Empowering Trusted Choice®
Independent Insurance Agents.