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Number, Numbers, Numbers

How do you sell the importance of customer loyalty to executives? Easy. Talk numbers. Not the kinds they're used to seeing which are based on accounting principles, but the numbers that fuel the economics of loyalty. After all, only a small percentage increase - 5% - in the number of profitable customers you have can yield anywhere from 25% - 100% on your bottom line. There's a lot of leverage in customer love.

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fax: 703.683.7556
email: info@iiaba.net

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