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Relationship Marketing in the 21st Century

In the 21st century, a customer service representative will have to be much more than a paper pusher or order taker. Marketing responsibility will be integrated throughout the organization. And soon, relationship marketing will be the norm and we will intelligently use the information we have on customers to make offers that are timely, relevant and don't disturb their privacy (as they define it).

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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