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Soft Boiled Service

For a moment I was angry (not to mention hungry) and then I realized what a gift I had in my hands. What a perfect way to talk about well intentioned service that goes bad - what a perfect metaphor for what happens when we promise a customer something special (thereby raising their expectation) and then don't deliver.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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