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Sweet Somethings

As Valentine's Day approaches, it's the perfect time to look at the quality of your customer communications. Do you say a lot of 'sweet nothings' that ultimately mean nothing to customers, or do you communicate in ways that build customer relationships? 'Sweet nothings' - using wishy-washy language, making insincere promises - can backfire on you, causing you to dilute the power of the customer experience, lose customers and, ultimately, profits.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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