Wherever I go lately, I find myself talking about value. The equation. The whole thing. Not just the "Is-it-a fair-price-for-the-quality?" value. Enduring value, the kind that builds loyalty. The more I speak, the more I study, the more I learn from working with clients, the more I am convinced that future success lies in the art of creating strong emotional ties in customer relationships - getting customers involved, engaged, and in love with what you do for them.

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