Maslow's "Hierarchy of Needs" gives us an excellent framework for identifying customer value needs. I think of them as the 7 "R's," the 7 Root Customer Needs. Perhaps they can help you further understand how customers decide to buy from you and when and where you might add value to their experience. It's a great time to be identifying how your customer is thinking, what they need and want, now, and when they can afford to buy again.
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