This first tip of the new year is a reminder about delivering WHOLE experiences. Today's customer, who has dozens of places she can spend her hundreds or thousands of dollars wants the whole of the experience to be good, if not great. And if you want that customer to return to your place of business bringing money and friends, you'd better be looking at all that it takes, every step of the way to make sure the customer is always saying "Yes" about that experience.

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