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The All Important Why

When I can imagine all the positive benefits of working out, walking and eating a lot of vegetables, it's easier for me to do those things. When I lose sight of the "why" of doing them, I am less motivated to go out of my way for them and more inclined to do what ever feels good in the moment. What motivates us to take good care of customers? It's the why.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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