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Increase Profits by Getting Rid of Customers

With more intense competition from banks, direct writers and the internet, agencies are going to lose customers. This is not a bad thing. Let them have the low margin customers and make sure you do whatever is necessary to keep the high margin customers, the customers that will pay extra for the professional advice provided by an agency that represents multiple companies and works for the customer!

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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