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The Retention Myth

In The Odyssey, Homer tells the famous story of the three Sirens leading sailors astray. Insurance agencies have their own insidious Sirens leading them astray and one of the most treacherous is retention rates. Much has been written about retention rates...and much of it is as of mythical proportions as Homer's writings.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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