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Do You Want Fries with That?  The Art of Cross Selling

Have you ever escaped McDonalds without being asked of you wanted fries or a drink with your purchase? "Would you like a hot apple pie with that?" Why do you think they do that? Perhaps they're concerned with their patrons' nutritional needs? More likely, management realized that they can make more money by helping their customers identify additional needs and then satisfying them.

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