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Focus on the Future...the Customer

I've never met an agent who does not claim to concentrate on the customers' needs. However, most agents have tried to define the customers' needs without input from the customer. This process no longer works. As evidenced by the decreasing customer retention rates in many agencies, customers no longer seem to agree with their agents on the importance of the agents services...

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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