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Customer Retention Q&A

Questions, questions, questions: "Is customer retention important? How do you know? How do we measure it? Is there any measurement that we can perform that tells us if we’re getting better or worse in customer retention? How do we make those numbers grow? How do we know if our efforts are working?"

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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