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Six Strategies to Compete in Business

Can your little agency compete with the “big boys,” the direct sales organizations that have billion dollar advertising budgets? Yes! In this article, customer service expert Shep Hyken gives you six strategies to compete and don’t forget our growing “Is Insurance a Commodity?” VU Featured Resource that will increasingly provide you with the tools you need to compete with direct writers in personal lines.

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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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