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How to Achieve Customer Loyalty

Creating loyal customers is a far more cost effective strategy than bringing in new ones. Many studies claim that it can cost five times more to acquire a new customer than keep an old one. If that is the case, then loyalty – even at a lower wallet share – is a very smart strategy.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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