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Think Like the Buyer

Think like the buyer, not like the supplier. What I mean by this short phrase is that sometimes we think we know what our customers want, but what they want is something completely different. So we need to get inside our customers' heads and give them what it is that they want versus what it is that we think that they want.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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