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The Value of a Customer

Have you ever thought about the financial value of your customer? Let me give you an example. Let's say you own a grocery store. The average customer spends $50 each visit and they visit the store twice a week for 50 weeks each year. In a year, the customer is worth $5,000. Now consider that value extrapolated for a lifetime. Are you starting to get the picture of the true value of that customer? 

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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