Have you ever thought about the financial value of your customer? Let me give you an example. Let's say you own a grocery store. The average customer spends $50 each visit and they visit the store twice a week for 50 weeks each year. In a year, the customer is worth $5,000. Now consider that value extrapolated for a lifetime. Are you starting to get the picture of the true value of that customer?
Big ‘I” members must be logged in to view all the content on this page.