Skip Ribbon Commands
Skip to main content

Product vs. Service

In this excerpt from his book "Creating Customer Connections: How To Make Customer Service A Profit Center For Your Company," Jack Burke points out that, while many agents pride themselves on great service, they don't "market" that fact. That leaves customers, and especially prospects, only with price to make purchasing decisions.

Big ‘I” members must be logged in to view all the content on this page.

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

Follow Us!

Empowering Trusted Choice®
Independent Insurance Agents.​