Almost every company I deal with claims to give better service than their competition. Interestingly, if you talk to the competition, they also claim to give better service! So who is right? From my experience - generally neither one. Here's the problem. Nobody seems to be able to clearly define what "better service" really means. And since the definition is so fuzzy, it's easy to claim to do it better. The starting point then, is to define what "better service" really means. And the best way to do that is to ask the customer.
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