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Warning: Customer Satisfaction is Not the Same as Customer Loyalty

Have you ever considered what just one customer is worth to your business over a five- to ten-year period or longer? Carl Sewell is one of the nation's leading Cadillac dealers. In his book, Customers for Life, Sewell calculates the amount of revenue an auto dealer could realize from an average buyer if the the dealership could keep the customer for life. Would you believe $332,000? And that's just one customer! In this article, you'll learn the top 10 reasons for creating customer loyalty.

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