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What's in a Name?

Many agency owners try to make producers out of employees simply by giving them the title “producer.” Even if these employees are not producing, they are given the title “producer” –– and voila! they are magically producers! Once that title has been bestowed, agency owners will often go to great lengths to rationalize their producers’ lack of success.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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