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Ignore the Qualified Lead Ratio at Your Own Risk

The qualified lead ratio tells the agency what percentage of leads in its database are good leads and not just names taking up memory. In simplest terms, this ratio tells an agency how beneficial its prospect database really is to the producers and the agency. With this ratio the agency can predict its future success.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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