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"Courting" the Customer

What's your "pickup" line? "Hi sailor, been in town long? I'm a Libra, you must be a Capricorn." For a business, the pickup line for buyers might include the trigger words "Free," "Sale," "Bargain," etc. In a business-to-business relationship the message is more subtle, talking about "quality," "integrity," "reliability," etc. Somehow a seller must attract buyers. Using a "courting" analogy, sales guru Bob Ayrer will show you how to move from love at first sight to a lifelong relationship.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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