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They Taught Us How to Sell...Then Sold Us Down the River

A sales person can’t create genuine value for a client if the focus is on unit pricing. Price is always a product of poor selling and inept sales management. If your company genuinely offers value and you are not getting the margins you deserve, it is time to change the way your sales people take your program to market. Change your processes, change the results. If you don’t, you won’t!

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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