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Training and the Sales Manager

The most often misunderstood function in a sales plan is the training of staff. The first rule of training is that nothing stays fixed. Training is an ongoing process that occurs whether you want it to or not. Your choice is not whether you train or not. The choice is whether you train your staff deliberately, to the achieve positive results; or, unthinkingly, to behaviors that may not be positive to the goals of the enterprise.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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