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Sales Training...Fact or Fraud?

Most claims of success by sales trainers are a fraud. Many sales trainers are like roosters taking credit for the dawn...they crow about the effectiveness of their workshops when, in fact, there is virtually no way to substantiate their claims. Most sales training is done because management doesn't know what else to do to improve performance! Wake up! More of what doesn't work still doesn't work! So, how do you make sales training work? Keep reading....

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​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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