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Wrap Around Selling

In order to migrate (develop) a prospect up to buyer and then on to loyal customer requires a sales person to have an overall account management vision. What's needed is a new view of how to "get out of the box" of being a Willy Loman...an order taker. The game is to raise the relationship between the vendor and client to an ever higher purpose. And, at each level, the sales person is required to raise him or herself to a new level of professionalism. Let’s consider the "pull" strategy, or "Wrap Around selling"....

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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