Skip Ribbon Commands
Skip to main content
OTHER PAGE

Negotiating the Sale

For many years we have criticized the common practice of price quoting as the insurance agent's primary sales method. Price is certainly important. But it’s rarely the only issue facing insurance customers and, while it is the easiest issue to address, there are often more important triggers to buying decisions than price. This article discusses means to negotiate the sale other than price.

Big ‘I” members must be logged in to view all the content on this page.
 

image 
​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

Follow Us!

Empowering Trusted Choice®
Independent Insurance Agents.​