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Relationship Selling

Relationship Selling is the differentiation of you and your agency from your competitors - without considering price. Sales can be made on the basis of price. But relationships cannot be created or maintained on price. The agencies that rely on price to sell accounts will lose those accounts on the same basis at renewal or within a few years.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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