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The Holy Grail

For as long as I have been in the insurance business agents have sought ways to promote themselves to their marketplace to get people to know them. The agents believe that if they were allowed access to prospects, the sales would follow. The obvious fact is that many agents are not salespeople. This is evidenced by the decades-long trend away from selling a trust relationship between producer and prospect and toward offering quotes, hoping to sell because of price.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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