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Before You Can Close a Sale, You Have to Open It!

Every salesperson talks about "Closing the sale." The best salespeople understand that before you can close the sale, you must open it.  "Opening" means using well designed and delivered questions to thoroughly uncover as many aspects of the buying decision as possible. Too many sales people mistakenly concern themselves with only the technical aspects of the sale, and neglect entirely some of the other issues...

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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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