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How Can I Sell When I'm Not the Lowest Price?

How many of you are driving used Yugos? Or wearing a suit you bought at a garage sale? Or watching an 8-inch black & white TV? You've got the picture. You don't always buy on the basis of low price, so why should you think that all your customers do? The truth is, they don't. And here's a secret that almost nobody knows, including all those gurus telling you to sell "value"....

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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