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How to Maximize the Power of a Sales Call

No matter how clever the marketing program, how creative the advertising, or how friendly the customer service reps, if you mishandle the sales call, everything else is a waste. Mishandle the sales call and you may lose a customer for years. Handle it correctly and you'll take the first step toward a lifetime relationship.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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