The average producer is literally wasting tens of thousands of dollars a year quoting on accounts they have either little chance of writing or shouldn’t even be trying to write. Why? Simple. They have no real clue how much their time is worth, how much of it they waste, how many accounts they solicit with little or no chance of closing, and how many quality accounts they never approach because they have used up all their time and effort chasing accounts that will earn the agency little or nothing.

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