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How to "Brand" Your Agency

Mention "branding" and people generally think in terms of company names...McDonalds, Nike, Disney, Ford, Xerox, etc. Or, they think of burned cattle flesh. Aside from the cattle flesh, Webster defines "brand" as "a class of goods identified as the product of a single firm or manufacturer." What is your "class of goods" and how can you distinguish or brand it?

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