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The Importance of Demographics in Agency Marketing

There are lots of pro’s and con’s in the arena of marketing debate as to which is better – a well-aimed shot with a .22 caliber rifle or a broad sweep of buckshot from a shotgun. Well, I don’t intend to argue the arsenal! Instead, I am taking a middle position which will allow you to target all of your products to two significantly large, but defined, markets: ethnic minorities and women.

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