Skip Ribbon Commands
Skip to main content

Which Sale First?

All too often businesses get caught up in the “product trap.” From advertising to sales presentation, the “product” takes center stage. Afterwards we wonder why we didn’t get the sale. Or if we did, why we didn’t retain future business from the client. The answer in both cases is simple: we made the wrong sale first. By selling the product first, we lost sight of the most important sale...ourselves and our company.

Big ‘I” members must be logged in to view all the content on this page.

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

Follow Us!

​Empowering Trusted Choice®
Independent Insurance Agents.