Do you have a sales prevention department in your company? That question was posed by the publisher of Telemarketing, Nadji Tehrani. That question served as a reminder of the many mistakes I’ve made over the years–excuse me, a reminder of my many learning experiences. No one is likely to admit to sales and marketing sabotage, because it seldom occurs on a conscious level. In this article, I hope to stimulate thought about your sales and marketing process by reviewing a number of typical mistakes that may be occurring in your operations.
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