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Marketing Personal Lines

Personal lines, like life insurance, can be a more difficult sale than commercial lines. Generally speaking, most consumers look at home and auto insurance as a commodity. So, if you want to grow your personal lines book, what can you do? Recently, we were asked just that question, so we solicited some suggestions from our faculty, plus an agent who spent 23 years successfully marketing personal lines.

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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